Topic: Web Marketing

To Know Is to Compare

To Know Is to Compare

How systematic comparative research can unlock the potential of social media scholarship. Though diverse and fruitful, social media scholarship too often focuses on single platforms in single countries, disconnected from...
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224 pages
2023-04-18 Published
Selling the American People

Selling the American People

How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet. Algorithms, data extraction, digital marketers monetizing "eyeballs":...
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348 pages
2023-07-18 Published
Real Life in Real Time

Real Life in Real Time

The cultural ramifications of online live streaming, including its effects on identity and power in digital spaces. Some consider live streaming—the broadcasting of video and/or audio footage live online—simply an...
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352 pages
2023-08-22 Published
The Perception Machine

The Perception Machine

A provocative investigation of the future of photography and human perception in the age of AI. We are constantly photographing and being photographed while feeding machine learning databases with our...
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288 pages
2023-11-07 Published