Topic: Sales & Marketing

Patterns of Inclusion

Patterns of Inclusion

It is widely presumed that digitalisation, automation and artificial intelligence (AI) shape the future of work; yet, gender is rarely considered in those debates. This ground-breaking book, written by a...
0 like counts
170 pages
2024-08-22 Published
A World Trading System for the Twenty-First Century

A World Trading System for the Twenty-First Century

When designing a world trading system for the twenty-first century, “Keep calm and carry on” beats “Move fast and break things.” Global trade is in trouble. Climate change, digital trade,...
0 like counts
304 pages
2022-12-20 Published
Selling the American People

Selling the American People

How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet. Algorithms, data extraction, digital marketers monetizing "eyeballs":...
0 like counts
348 pages
2023-07-18 Published