Topic: Distribution

Selling the American People

Selling the American People

How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet. Algorithms, data extraction, digital marketers monetizing "eyeballs":...
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348 pages
2023-07-18 Published
Data Rules

Data Rules

A new social science framework for studying the unprecedented social and economic restructuring driven by digital data. Digital data have become the critical frontier where emerging economic practices and organizational...
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240 pages
2024-06-04 Published