Consider a scenario where users are abandoning the checkout process on an e-commerce website. How would you utilize UI design principles to investigate and rectify this issue?
- Add more complex features
- Streamline the checkout process
- Increase the number of pop-ups
- Change the website's color scheme
Users often abandon the checkout process due to complexity. Streamlining the process, reducing the number of steps, and making it intuitive align with good UI design principles. These changes reduce friction, enhance the user experience, and can potentially boost conversion rates.
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