An e-commerce company is leveraging the latest trends in Data Science to offer real-time personalized recommendations. However, some customers feel their privacy is invaded when they see overly accurate product suggestions. How should the company address this concern ethically?
- Stop offering personalized recommendations
- Improve data anonymization and transparency
- Ignore customer concerns and focus on profits
- Share customer data with third-party advertisers
The company should ethically address this concern by "Improving data anonymization and transparency." This approach allows the company to provide personalized recommendations while safeguarding customer privacy. By being transparent about data usage and ensuring that data is properly anonymized, the company can strike a balance between personalization and privacy.
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