Describe a scenario where you would need to create custom middleware in the Echo framework and explain how you would implement it.

Creating custom middleware in the Echo framework is necessary when you want to implement features like rate limiting to prevent abuse. Rate limiting middleware can restrict the number of requests a client can make within a specified time frame, preventing abuse or overloading the server. To implement it, you would create a middleware function that tracks and limits requests based on client IP or other criteria, and then add this middleware to your Echo application's middleware stack.