Scenario: A company is migrating sensitive data to Hive for analytics. They want to ensure that only authorized users can access and manipulate this data. How would you design and implement security measures in Hive to meet their requirements?

Designing security measures for sensitive data in Hive involves implementing a combination of strategies such as role-based access control (RBAC) to manage user permissions, encryption to protect data at rest and in transit, audit logging for monitoring access and activity, and fine-grained access control policies to restrict access to sensitive data at a granular level. These measures collectively ensure that only authorized users can access and manipulate the data, meeting the company's security requirements.