As a data scientist in a retail company, you are tasked to implement an AI model to predict customer purchase behavior. How would you approach the development and implementation of this model to ensure accuracy and reliability in predictions?

  • Train the model on a small dataset to save resources.
  • Use random features without analyzing their relevance.
  • Collect and preprocess high-quality data, employ feature engineering, and regularly update and validate the model.
  • Only focus on historical purchase data.
Option C is the correct choice because it emphasizes collecting high-quality data, feature engineering, and model validation, which are essential for ensuring accuracy and reliability in predicting customer purchase behavior.
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