A company wants to predict customer churn based on historical data. What considerations must be made in selecting and tuning a Machine Learning model for this task?
- Considering the business context, available data, model interpretability, and performance metrics
- Focusing only on accuracy
- Ignoring feature engineering
- Selecting the most complex model available
Predicting customer churn requires understanding the business context, the nature of the data, and the need for model interpretability. Metrics such as precision, recall, and F1-score might be more relevant than mere accuracy.
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