A _________ analysis examines political, economic, socio-cultural, and technological factors affecting a market.
- Competitor Analysis
- Market Analysis
- PEST Analysis
- SWOT Analysis
PEST Analysis, also known as PESTEL Analysis, is a framework used to assess the external macro-environmental factors affecting a market. It stands for Political, Economic, Socio-Cultural, Technological, Environmental, and Legal factors. This analysis helps businesses understand the broader context in which they operate and anticipate changes in the market environment.
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