Discuss the role of product knowledge in marketing strategies.

  • Decreases product quality.
  • Enhances customer trust and loyalty.
  • Improves supply chain management.
  • Increases employee satisfaction.
Product knowledge plays a crucial role in marketing strategies by enhancing customer trust and loyalty. When employees possess comprehensive knowledge about the products they are selling, they can effectively communicate their benefits and features to customers, which in turn builds trust. This trust leads to increased customer satisfaction and loyalty, ultimately contributing to the success of marketing strategies.
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