Give an example of a recent industry trend and its effects on businesses.

An example of a recent industry trend is the growing emphasis on sustainability. Businesses across various sectors are increasingly incorporating eco-friendly practices into their operations, such as reducing carbon emissions, minimizing waste, and sourcing renewable materials. This trend not only aligns with consumer preferences for environmentally-responsible products but also enhances brand reputation and attracts socially-conscious investors. For instance, companies that implement sustainable practices may benefit from cost savings through energy efficiency measures and gain a competitive edge in markets where sustainability is valued by consumers.