Your company is considering expanding into international markets. Outline the key factors you would analyze in your market assessment before making a decision.

Expanding into international markets requires a thorough market assessment to mitigate risks and maximize opportunities. Analyzing cultural differences and consumer behavior helps in understanding market preferences and tailoring marketing strategies accordingly. Evaluating regulatory requirements and trade policies is essential to ensure compliance and navigate legal complexities. Assessing infrastructure and distribution channels ensures smooth operations and logistics management. Conducting competitive analysis provides insights into the competitive landscape and helps in formulating a competitive strategy.