What is a BATNA in negotiation?
- Bargaining and Trading Negotiation Approach
- Basic Approach to Negotiating Amicably
- Best Alternative to a Negotiated Agreement
- Binding Agreement to Negotiate Amicably
BATNA stands for Best Alternative to a Negotiated Agreement. It represents the course of action a party can take if negotiations fail and serves as a reference point to evaluate the proposed agreement's fairness and value. Knowing your BATNA strengthens your negotiation position.
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