_________ is a strategy used to position a product as unique and superior in the market.
- Cost leadership
- Diversification
- Market segmentation
- Product differentiation
Product differentiation is a strategy employed by companies to distinguish their products from competitors' offerings. It involves highlighting unique features, attributes, or benefits of the product that set it apart from others in the market. By emphasizing these unique aspects, companies aim to position their product as superior and more desirable to target customers. Effective product differentiation can help companies build a competitive advantage and capture market share in crowded marketplaces.
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