What are the key elements of a SWOT analysis in market analysis?
- Opportunities
- Strengths
- Threats
- Weaknesses
In a SWOT analysis, strengths refer to the internal attributes and resources that give a company an advantage over others in the market. Weaknesses are internal factors that may place a company at a disadvantage compared to its competitors. Opportunities are external factors that the company may exploit to its advantage. Threats are external factors that could potentially cause trouble for the company. Conducting a SWOT analysis helps a company to understand its position in the market and formulate strategies accordingly.
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