In negotiation, the _________ is the point beyond which it is not possible to negotiate a better deal.
- Best Alternative to a Negotiated Agreement (BATNA)
- Reservation Point
- Target Point
- Zone of Possible Agreement (ZOPA)
The reservation point in negotiation represents the lowest outcome that a party is willing to accept before walking away from the negotiation. It serves as a boundary beyond which it is not feasible or acceptable to negotiate further. Understanding one's reservation point is crucial for determining negotiation strategies and assessing potential outcomes.
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