Scenario: A retail company wants to improve its decision-making process by enhancing data quality. How would you measure data quality metrics to ensure reliable business insights?

For a retail company aiming to improve decision-making through enhanced data quality, measuring metrics such as Completeness (all relevant data captured), Relevance (data aligned with business objectives), Precision (data granularity and detail), and Reliability (consistency and trustworthiness) are crucial. These metrics ensure that the data used for business insights is accurate, comprehensive, and directly applicable to decision-making processes. By prioritizing these metrics, the retail company can optimize operations, personalize customer experiences, and drive profitability.