Scenario: An e-commerce company needs to perform user behavior analysis on its website's traffic data. How can data anonymization techniques be applied in this scenario to protect user privacy?

Data anonymization in this context involves replacing user identifiers with codes or pseudonyms, allowing analysis of user behavior without revealing individual identities. Deleting user data would prevent analysis, sharing raw data could expose sensitive information, and encryption focuses more on securing data during transmission or storage rather than anonymizing it for analysis.