Scenario: A marketing team is considering AEM and Adobe Target integration for their campaign. Explain how A/B testing can be conducted using these tools.
- Launch multiple campaigns simultaneously without analyzing results
- Present two versions of a web page to different segments of the audience and analyze performance metrics to determine the better-performing variant
- Randomly select variations of content and implement them without monitoring
- Stick to a single design and content layout without any experimentation
A/B testing in AEM and Adobe Target involves presenting different versions of a web page to different segments of the audience and analyzing performance metrics to determine which variant performs better, thus optimizing campaign effectiveness.
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