A retail company wants to analyze the purchasing behavior of its customers over the last year, segmenting them based on their purchase frequency, amounts, and types of products bought. What BI functionality would be most suitable for this task?
- Data Integration
- Data Mining
- ETL (Extract, Transform, Load)
- OLAP (Online Analytical Processing)
The most suitable BI functionality for analyzing and segmenting customer purchasing behavior is Data Mining. Data Mining involves uncovering patterns, trends, and insights within large datasets, making it ideal for tasks like customer segmentation based on various factors.
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