A retail company wants to understand the behavior of its customers. They have transactional data of purchases and want to find out which products are often bought together. Which data mining technique should they employ?

  • Clustering
  • Hypothesis Testing
  • Regression Analysis
  • Time Series Analysis
The retail company should employ the data mining technique of clustering. Clustering helps identify groups of items or customers with similar characteristics, making it suitable for discovering which products are often bought together. It can provide valuable insights for marketing and inventory management.
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