An organization's data warehouse contains sensitive customer data. They want to allow third-party analysts to query the data without exposing any personally identifiable information (PII). What technique should they consider?

To allow third-party analysts to query the data without exposing PII, the organization should consider data masking. Data masking involves replacing or disguising sensitive information with fictitious or scrambled data while preserving the data's format and structure for analysis. This technique ensures data privacy and security.