If a company's web application experiences high traffic during sales events, what type of performance testing is crucial?

Load testing is crucial in scenarios with high traffic, such as sales events. It helps determine how well the application can handle the expected load and identify performance bottlenecks. Stress testing is related but focuses on pushing the system beyond normal capacity, while endurance testing assesses system stability under sustained load, and scalability testing evaluates the system's ability to handle increased workload gracefully.