A company has received feedback that while their application is functional, users find it dull and non-engaging. Which type of testing can help the company address this feedback and improve the application's desirability?
- A/B Testing
- Compatibility Testing
- Functional Testing
- Stress Testing
A/B Testing allows companies to compare two versions of an application (or specific features) to determine which one is more effective in engaging users. By using this method, the company can test new designs or elements to see if they address user feedback about the application being dull or non-engaging.
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