You are in charge of an e-commerce website redesign. After the redesign, you notice a significant drop in sales and user registrations, even though the site looks modern and aesthetically pleasing. Which type of testing would be most beneficial to diagnose potential issues and improve the user journey?
- API Testing
- Conversion Testing
- Integration Testing
- Regression Testing
Conversion Testing is focused on optimizing user actions to achieve specific goals, like making a purchase or signing up. In the context of an e-commerce site, a drop in sales and registrations post-redesign indicates a possible issue in the user's journey or experience, which Conversion Testing can help identify and rectify.
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