In digital marketing, 'Click-Through _______' is a vital metric for assessing ad performance.
- Conversion
- Engagement
- Impression
- Rate
'Click-Through Rate' (CTR) is a crucial metric in digital marketing that measures the percentage of people who click on an ad after seeing it. It is calculated by dividing the number of clicks by the number of impressions. In this context, the blank should be filled with "Rate."
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