In the context of data governance, what is 'Master Data Management' (MDM)?

  • A framework for managing and ensuring the consistency of critical data across an organization
  • A method for encrypting sensitive data
  • A process for managing data analysts
  • A tool for data visualization
Master Data Management (MDM) is a comprehensive method for linking all critical data to one single 'master file,' providing a common point of reference. It ensures the uniform use of master data by an entire organization, improving data quality and governance.
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