For an e-commerce website, which KPI effectively measures customer retention and loyalty?
- Average Order Value (AOV)
- Click-Through Rate (CTR)
- Conversion Rate
- Customer Lifetime Value (CLV)
Customer Lifetime Value (CLV) is a crucial KPI for measuring customer retention and loyalty in an e-commerce setting. It represents the total value a customer is expected to bring to the business over their entire relationship. CTR, Conversion Rate, and AOV are important but focus on different aspects of e-commerce performance.
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