In a case study about improving online customer engagement, which metric should be prioritized for analysis?

  • Bounce Rate
  • Click-Through Rate (CTR)
  • Conversion Rate
  • Customer Lifetime Value (CLV)
Conversion Rate is a critical metric to prioritize when aiming to improve online customer engagement. It measures the percentage of users who take a desired action, such as making a purchase or signing up. A higher conversion rate indicates better engagement and effectiveness of the online platform. Other metrics like CTR, Bounce Rate, and CLV provide valuable insights but may not directly reflect engagement effectiveness.
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