For an online content platform, what metric is key to understanding user engagement depth?

  • Average Session Duration
  • Bounce Rate
  • Click-Through Rate (CTR)
  • Scroll Depth
Scroll Depth is a key metric for understanding user engagement depth on an online content platform. It indicates how far users scroll down a page, providing insights into their level of interest and engagement with the content. Average Session Duration, Bounce Rate, and CTR measure different aspects of user behavior.
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