What advanced metric is used to assess the long-term value of a customer to a business?
- Cost per Acquisition (CPA)
- Customer Lifetime Value (CLV)
- Net Promoter Score (NPS)
- Return on Investment (ROI)
Customer Lifetime Value (CLV) is a key metric in assessing the long-term value of a customer to a business. It represents the total revenue a business expects to earn from a customer throughout their entire relationship. ROI, NPS, and CPA are important metrics but focus on different aspects.
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