What does the term 'data quality' primarily refer to in a business context?

  • The accuracy and reliability of data
  • The quantity of data collected
  • The speed at which data is processed
  • The variety of data sources used
In a business context, 'data quality' primarily refers to the accuracy and reliability of data. High-quality data is accurate, consistent, and free from errors, ensuring that it can be trusted for decision-making and analysis.
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