In a case study where a business is expanding into new markets, which analysis technique is best for understanding the competitive landscape?
- Competitor Analysis
- Gap Analysis
- PESTLE Analysis
- SWOT Analysis
Competitor Analysis is the most suitable technique for understanding the competitive landscape when a business is expanding into new markets. It involves evaluating the strengths and weaknesses of competitors to identify opportunities and threats. SWOT and PESTLE analyses focus on broader factors and may not provide as detailed competitor insights.
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