For a retail company, which KPI would best measure the effectiveness of a new customer loyalty program?
- Average Transaction Value
- Customer Retention Rate
- Employee Satisfaction Score
- Inventory Turnover
The Customer Retention Rate is a key performance indicator (KPI) that measures the percentage of customers retained over a specific period. In the context of a new customer loyalty program, a higher retention rate indicates the program's effectiveness in keeping customers engaged and loyal.
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