A retail chain is looking to optimize its inventory levels, streamline its procurement processes, and also enhance its customer engagement strategies. How should they integrate ERP and CRM to achieve these goals?
- Integrate ERP and CRM to share customer data for personalized marketing.
- Keep ERP and CRM as separate systems for simplicity.
- Use ERP for customer engagement and CRM for inventory.
- Use ERP for inventory and procurement, and CRM for customer engagement.
Integrating ERP and CRM to share customer data allows personalized marketing and optimizes inventory, procurement, and customer engagement, aligning with the goals.
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