A telecommunications company wants to improve its customer service by having a unified system to track customer complaints, feedback, and interactions. Which type of system would best suit their needs?
- Customer Feedback Management System (CFMS)
- Customer Relationship Management (CRM)
- Enterprise Resource Planning (ERP)
- Supply Chain Management (SCM)
Customer Relationship Management (CRM) is designed to manage customer interactions, complaints, and feedback, making it ideal for improving customer service.
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