Chapter 1  Understanding Economic Systems and Business
	Introduction
	1.1 The Nature of Business
	1.2 Understanding the Business Environment
	1.3 How Business and Economics Work
	1.4 Macroeconomics: The Big Picture
	1.5 Achieving Macroeconomic Goals
	1.6 Microeconomics: Zeroing in on Businesses and Consumers
	1.7 Competing in a Free Market
	1.8 Trends in the Business Environment and Competition
	Key Terms
	Summary of Learning Outcomes
	Preparing for Tomorrow's Workplace Skills
	Ethics Activity
	Working the Net
	Critical Thinking Case
	Hot Links Address Book
Chapter 2  Making Ethical Decisions and Managing a Socially Responsible Business
	Introduction
	2.1 Understanding Business Ethics
	2.2 How Organizations Influence Ethical Conduct
	2.3 Managing a Socially Responsible Business
	2.4 Responsibilities to Stakeholders
	2.5 Trends in Ethics and Corporate Social Responsibility
	Key Terms
	Summary of Learning Outcomes
	Preparing for Tomorrow's Workplace Skills
	Ethics Activity
	Working the Net
	Critical Thinking Case
	Hot Links Address Book
Chapter 3  Competing in the Global Marketplace
	Introduction
	3.1 Global Trade in the United States
	3.2 Why Nations Trade
	3.3 Barriers to Trade
	3.4 Fostering Global Trade
	3.5 International Economic Communities
	3.6 Participating in the Global Marketplace
	3.7 Threats and Opportunities in the Global Marketplace
	3.8 The Impact of Multinational Corporations
	3.9 Trends in Global Competition
	Key Terms
	Summary of Learning Outcomes
	Preparing for Tomorrow's Workplace Skills
	Ethics Activity
	Working the Net
	Critical Thinking Case
	Hot Links Address Book
Chapter 4  Forms of Business Ownership
	Introduction
	4.1 Going It Alone: Sole Proprietorships
	4.2 Partnerships: Sharing the Load
	4.3 Corporations: Limiting Your Liability
	4.4 Specialized Forms of Business Organization
	4.5 Franchising: A Popular Trend
	4.6 Mergers and Acquisitions
	4.7 Trends in Business Ownership
	Key Terms
	Summary of Learning Outcomes
	Preparing for Tomorrow's Workplace Skills
	Ethics Activity
	Working the Net
	Critical Thinking Case
	Hot Links Address Book
Chapter 5  Entrepreneurship: Starting and Managing Your Own Business
	Introduction
	5.1 Entrepreneurship Today
	5.2 Characteristics of Successful Entrepreneurs
	5.3 Small Business: Driving America's Growth
	5.4 Ready, Set, Start Your Own Business
	5.5 Managing a Small Business
	5.6 Small Business, Large Impact
	5.7 The Small Business Administration
	5.8 Trends in Entrepreneurship and Small-Business Ownership
	Key Terms
	Summary of Learning Outcomes
	Preparing for Tomorrow's Workplace Skills
	Ethics Activity
	Working the Net
	Critical Thinking Case
	Hot Links Address Book
Chapter 6  Management and Leadership in Today's Organizations
	Introduction
	6.1 The Role of Management
	6.2 Planning
	6.3 Organizing
	6.4 Leading, Guiding, and Motivating Others
	6.5 Controlling
	6.6 Managerial Roles
	6.7 Managerial Skills
	6.8 Trends in Management and Leadership
	Key Terms
	Summary of Learning Outcomes
	Preparing for Tomorrow's Workplace Skills
	Ethics Activity
	Working the Net
	Critical Thinking Case
	Hot Links Address Book
Chapter 7  Designing Organizational Structures
	Introduction
	7.1 Building Organizational Structures
	7.2 Contemporary Structures
	7.3 Using Teams to Enhance Motivation and Performance
	7.4 Authority—Establishing Organizational Relationships
	7.5 Degree of Centralization
	7.6 Organizational Design Considerations
	7.7 The Informal Organization
	7.8 Trends in Organizational Structure
	Key Terms
	Summary of Learning Outcomes
	Preparing for Tomorrow's Workplace Skills
	Ethics Activity
	Working the Net
	Critical Thinking Case
	Hot Links Address Book
Chapter 8  Managing Human Resources and Labor Relations
	Introduction
	8.1 Achieving High Performance through Human Resources Management
	8.2 Employee Recruitment
	8.3 Employee Selection
	8.4 Employee Training and Development
	8.5 Performance Planning and Evaluation
	8.6 Employee Compensation and Benefits
	8.7 The Labor Relations Process
	8.8 Managing Grievances and Conflicts
	8.9 Legal Environment of Human Resources and Labor Relations
	8.10 Trends in Human Resource Management and Labor Relations
	Key Terms
	Summary of Learning Outcomes
	Preparing for Tomorrow's Workplace Skills
	Ethics Activity
	Working the Net
	Critical Thinking Case
	Hot Links Address Book
Chapter 9  Motivating Employees
	Introduction
	9.1 Early Theories of Motivation
	9.2 The Hawthorne Studies
	9.3 Maslow's Hierarchy of Needs
	9.4 McGregor's Theories X and Y
	9.5 Herzberg's Motivator-Hygiene Theory
	9.6 Contemporary Views on Motivation
	9.7 From Motivation Theory to Application
	9.8 Trends in Employee Motivation
	Key Terms
	Summary of Learning Outcomes
	Preparing for Tomorrow's Workplace Skills
	Ethics Activity
	Working the Net
	Critical Thinking Case
	Hot Links Address Book
Chapter 10  Achieving World-Class Operations Management
	Introduction
	10.1 Production and Operations Management—An Overview
	10.2 The Production Process: How Do We Make It?
	10.3 Location, Location, Location: Where Do We Make It?
	10.4 Pulling It Together: Resource Planning
	10.5 Production and Operations Control
	10.6 Looking for a Better Way: Improving Production and Operations
	10.7 Transforming the Factory Floor with Technology
	10.8 Trends in Production and Operations Management
	Key Terms
	Summary of Learning Outcomes
	Preparing for Tomorrow's Workplace Skills
	Ethics Activity
	Working the Net
	Critical Thinking Case
	Hot Links Address Book
Chapter 11  Creating Products and Pricing Strategies to Meet Customers' Needs
	Introduction
	11.1 The Marketing Concept
	11.2 Creating a Marketing Strategy
	11.3 Developing a Marketing Mix
	11.4 Buyer Behavior
	11.5 Market Segmentation
	11.6 What Is a Product?
	11.7 Creating Products That Deliver Value
	11.8 The Product Life Cycle
	11.9 Pricing Strategies and Future Trends
	11.10 Trends in Developing Products and Pricing
	Key Terms
	Summary of Learning Outcomes
	Preparing for Tomorrow's Workplace Skills
	Ethics Activity
	Working the Net
	Critical Thinking Case
	Hot Links Address Book
Chapter 12  Distributing and Promoting Products and Services
	Introduction
	12.1 The Nature and Functions of Distribution (Place)
	12.2 Wholesaling
	12.3 The Competitive World of Retailing
	12.4 Using Supply Chain Management to Increase Efficiency and Customer Satisfaction
	12.5 Promotion Strategy
	12.6 The Huge Impact of Advertising
	12.7 The Importance of Personal Selling
	12.8 Sales Promotion
	12.9 Public Relations Helps Build Goodwill
	12.10 Trends in Social Media
	12.11 Trends in E-Commerce
	Key Terms
	Summary of Learning Outcomes
	Preparing for Tomorrow's Workplace Skills
	Ethics Activity
	Working the Net
	Critical Thinking Case
	Hot Links Address Book
Chapter 13  Using Technology to Manage Information
	Introduction
	13.1 Transforming Businesses through Information
	13.2 Linking Up: Computer Networks
	13.3 Management Information Systems
	13.4 Technology Management and Planning
	13.5 Protecting Computers and Information
	13.6 Trends in Information Technology
	Key Terms
	Summary of Learning Outcomes
	Preparing for Tomorrow's Workplace Skills
	Ethics Activity
	Working the Net
	Critical Thinking Case
	Hot Links Address Book
Chapter 14  Using Financial Information and Accounting
	Introduction
	14.1 Accounting: More than Numbers
	14.2 The Accounting Profession
	14.3 Basic Accounting Procedures
	14.4 The Balance Sheet
	14.5 The Income Statement
	14.6 The Statement of Cash Flows
	14.7 Analyzing Financial Statements
	14.8 Trends in Accounting
	Key Terms
	Summary of Learning Outcomes
	Preparing for Tomorrow's Workplace Skills
	Ethics Activity
	Working the Net
	Critical Thinking Case
	Hot Links Address Book
Chapter 15  Understanding Money and Financial Institutions
	Introduction
	15.1 Show Me the Money
	15.2 The Federal Reserve System
	15.3 U.S. Financial Institutions
	15.4 Insuring Bank Deposits
	15.5 International Banking
	15.6 Trends in Financial Institutions
	Key Terms
	Summary of Learning Outcomes
	Preparing for Tomorrow's Workplace Skills
	Ethics Activity
	Working the Net
	Critical Thinking Case
	Hot Links Address Book
Chapter 16  Understanding Financial Management and Securities Markets
	Introduction
	16.1 The Role of Finance and the Financial Manager
	16.2 How Organizations Use Funds
	16.3 Obtaining Short-Term Financing
	16.4 Raising Long-Term Financing
	16.5 Equity Financing
	16.6 Securities Markets
	16.7 Buying and Selling at Securities Exchanges
	16.8 Trends in Financial Management and Securities Markets
	Key Terms
	Summary of Learning Outcomes
	Preparing for Tomorrow's Workplace Skills
	Ethics Activity
	Working the Net
	Critical Thinking Case
	Hot Links Address Book
Chapter 17  Your Career in Business
	Introduction
	17.1 Learn the Basics of Business
	17.2 Developing Interpersonal Skills Is Key to Your Success
	17.3 Make Your Future Happen: Learn to Plan
	17.4 Going to College Is an Opportunity of a Lifetime—Never Drop Out
	17.5 Get Your Career Off on the Right Track
	17.6 Self-Test Scoring Guidelines
Appendix A Understanding the Legal and Tax Environment
Index
References