This textbook is intended for use in introductory Entrepreneurship classes at the undergraduate level. Due to the wide range of audiences and course approaches, the book is designed to be as flexible as possible. Theoretical and practical aspects are presented in a balanced manner, and specific components such as the business plan are provided in multiple formats. Entrepreneurship aims to drive students toward active participation in entrepreneurial roles, and exposes them to a wide range of companies and scenarios.
Conditions of Use
This book is licensed under a Creative Commons License (CC BY). You can download the ebook Entrepreneurship by OpenStax for free.
- Title
- Entrepreneurship by OpenStax
- Publisher
- OpenStax
- Author(s)
- Chris Littel, Michael Laverty
- Published
- 2024-01-04
- Edition
- 1
- Format
- eBook (pdf, epub, mobi)
- Pages
- 702
- Language
- English
- ISBN-10
- 1998109453
- ISBN-13
- 9781998109456
- License
- CC BY
- Book Homepage
- Free eBook, Errata, Code, Solutions, etc.
Chapter 1 The Entrepreneurial Perspective Introduction 1.1 Entrepreneurship Today 1.2 Entrepreneurial Vision and Goals 1.3 The Entrepreneurial Mindset Key Terms Summary Review Questions Discussion Questions Case Questions Suggested Resources Chapter 2 The Entrepreneurial Journey and Pathways Introduction 2.1 Overview of the Entrepreneurial Journey 2.2 The Process of Becoming an Entrepreneur 2.3 Entrepreneurial Pathways 2.4 Frameworks to Inform Your Entrepreneurial Path Key Terms Summary Review Questions Discussion Questions Case Questions Suggested Resources Chapter 3 The Ethical and Social Responsibilities of Entrepreneurs Introduction 3.1 Ethical and Legal Issues in Entrepreneurship 3.2 Corporate Social Responsibility and Social Entrepreneurship 3.3 Developing a Workplace Culture of Ethical Excellence and Accountability Key Terms Summary Review Questions Discussion Questions Case Questions Suggested Resources Chapter 4 Creativity, Innovation, and Invention Introduction 4.1 Tools for Creativity and Innovation 4.2 Creativity, Innovation, and Invention: How They Differ 4.3 Developing Ideas, Innovations, and Inventions Key Terms Summary Review Questions Discussion Questions Case Questions Suggested Resources Chapter 5 Identifying Entrepreneurial Opportunity Introduction 5.1 Entrepreneurial Opportunity 5.2 Researching Potential Business Opportunities 5.3 Competitive Analysis Key Terms Summary Review Questions Discussion Questions Case Questions Suggested Resources Chapter 6 Problem Solving and Need Recognition Techniques Introduction 6.1 Problem Solving to Find Entrepreneurial Solutions 6.2 Creative Problem-Solving Process 6.3 Design Thinking 6.4 Lean Processes Key Terms Summary Review Questions Discussion Questions Case Questions Suggested Resources Chapter 7 Telling Your Entrepreneurial Story and Pitching the Idea Introduction 7.1 Clarifying Your Vision, Mission, and Goals 7.2 Sharing Your Entrepreneurial Story 7.3 Developing Pitches for Various Audiences and Goals 7.4 Protecting Your Idea and Polishing the Pitch through Feedback 7.5 Reality Check: Contests and Competitions Key Terms Summary Review Questions Discussion Questions Case Questions Suggested Resources Chapter 8 Entrepreneurial Marketing and Sales Introduction 8.1 Entrepreneurial Marketing and the Marketing Mix 8.2 Market Research, Market Opportunity Recognition, and Target Market 8.3 Marketing Techniques and Tools for Entrepreneurs 8.4 Entrepreneurial Branding 8.5 Marketing Strategy and the Marketing Plan 8.6 Sales and Customer Service Key Terms Summary Review Questions Discussion Questions Case Questions Suggested Resources Chapter 9 Entrepreneurial Finance and Accounting Introduction 9.1 Overview of Entrepreneurial Finance and Accounting Strategies 9.2 Special Funding Strategies 9.3 Accounting Basics for Entrepreneurs 9.4 Developing Startup Financial Statements and Projections Key Terms Summary Review Questions Discussion Questions Case Questions Suggested Resources Chapter 10 Launch for Growth to Success Introduction 10.1 Launching the Imperfect Business: Lean Startup 10.2 Why Early Failure Can Lead to Success Later 10.3 The Challenging Truth about Business Ownership 10.4 Managing, Following, and Adjusting the Initial Plan 10.5 Growth: Signs, Pains, and Cautions Key Terms Summary Review Questions Discussion Questions Case Questions Suggested Resources Chapter 11 Business Model and Plan Introduction 11.1 Avoiding the “Field of Dreams” Approach 11.2 Designing the Business Model 11.3 Conducting a Feasibility Analysis 11.4 The Business Plan Key Terms Summary Review Questions Discussion Questions Case Questions Suggested Resources Chapter 12 Building Networks and Foundations Introduction 12.1 Building and Connecting to Networks 12.2 Building the Entrepreneurial Dream Team 12.3 Designing a Startup Operational Plan Key Terms Summary Review Questions Discussion Questions Case Questions Suggested Resources Chapter 13 Business Structure Options: Legal, Tax, and Risk Issues Introduction 13.1 Business Structures: Overview of Legal and Tax Considerations 13.2 Corporations 13.3 Partnerships and Joint Ventures 13.4 Limited Liability Companies 13.5 Sole Proprietorships 13.6 Additional Considerations: Capital Acquisition, Business Domicile, and Technology 13.7 Mitigating and Managing Risks Key Terms Summary Review Questions Discussion Questions Case Questions Suggested Resources Chapter 14 Fundamentals of Resource Planning Introduction 14.1 Types of Resources 14.2 Using the PEST Framework to Assess Resource Needs 14.3 Managing Resources over the Venture Life Cycle Key Terms Summary Review Questions Discussion Questions Case Questions Suggested Resources Chapter 15 Next Steps Introduction 15.1 Launching Your Venture 15.2 Making Difficult Business Decisions in Response to Challenges 15.3 Seeking Help or Support 15.4 Now What? Serving as a Mentor, Consultant, or Champion 15.5 Reflections: Documenting the Journey Key Terms Summary Review Questions Discussion Questions Case Questions Suggested Resources Appendix A Suggested Resources Index
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